Am I The Asshole?

A hapless entrepreneur believes he has created a piece of world-changing technology but all it ends up changing is him.

Richard Whitecross sells gadgets on Amazon. He’s done so for years. He might not be rolling in cash but he’s done ok. He and his family are comfortable. But there’s just one problem: his products are…well, they’re crap.

When finally forced to confront this fact, Richard invents a product that he thinks will make everyone proud. But when the software malfunctions and he becomes the target of a social media pile-on, it becomes clear that he’s as much the problem as his products.

Can Richard accept all the facts of his situation, not just the convenient ones? Will he make his business work? Can he salvage the family that is so important to him? Most importantly: is Richard the asshole?