How can I help?
I have over 25 years’ experience in communication agencies, marketing departments and my own start-up. Here are some examples of tangible contributions I could make to your business:
For startup CEOs: an initial marketing strategy to inform baseline activity and a staffing plan to deliver it.
Are you a CMO? Do you need a content strategy? A business-data-driven marketing plan? Cover while you take a sabbatical?
For creative agencies, I can provide short term/interim strategic support for pitches or parental leave or simply an injection of thinking on a thorny problem.
Creative Directors, do you need ideas for content formats? I devised a globally recognised brand’s first multi-market content strategy and briefed for content formats that were in use for over ten years.
Scroll down for a few past highlights.
RateSetter
RateSetter was a peer-to-peer investment and loan firm. Before COVID-19 killed the business, I ran the marketing team. Entirely in-house, we redefined the brand and developed activity to capitalise on ISA season that included print advertising, search, social, programmatic, CRM plus a commissioned news-friendly consumer research and segmentation project.
Médecins Sans Frontières
MSF challenged us to help make charity-fatigued individuals in US and Europe care about unfair vaccine pricing in developing nations, an issue that affected people thousands of miles away.
Our solution was to dramatise the issue in ways that were relevant to life closer to home.
Domestos / World Toilet Day
A long time ago, I worked at Unilever planning communications for a handful of global brands. The Domestos team wanted to promote their charity-partner’s fundraising day. How do we get people who take their amazing sanitation system for granted to empathise with those who don’t have any sanitation at all?
My brief to the agency was make the invisible visible.
The solution was Flushtracker, a web app that showed where your flush went in real time.
The app was widely shared on twitter and Facebook, received coverage on Irish TV and Absolute (national) Radio. The first and perhaps only time that Domestos has had a viral moment.
If you’d like to learn more, please get in touch: hello@patricksyms.com